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10/16/1998  Warner Brothers nixes Superman logo at Texas high school  Football

Friday, October 16, 1998

Warner Brothers nixes Superman logo at Texas high school

SCHULENBURG, Texas (AP) - The envelope may as well have contained Kryptonite. Instead, it was a letter from Superman's bosses with a simple warning to Schulenburg High School: Stop using his logo.

DC Comics, a subsidiary of Warner Brothers, has informed the Central Texas school it must stop using the company's copyrighted Superman logo, The Fayette County Record reported this week.

The familiar "S" set within a shield appears on football helmets, uniforms, class rings and even school district letterhead. Warner Brothers' anti-piracy department has asked that the logo be eradicated within a year.

"We're a poor school district," Schulenburg Independent School District superintendent Michael A. Bonner told The Record, "and we don't want to have to buy new uniforms next year."

The district will ask Warner Brothers if the Class 2A high school can continue using those uniforms that cannot be altered economically. Stickers can easily be peeled off football helmets, for instance, but other clothing might be tougher to replace.

Schulenburg had just ordered new band uniforms with the Superman logo, but fortunately they haven't been stitched yet and can be altered, band director R.J. Williams said.

DC Comics attorney Lillian Laserson did not return a phone message left Thursday by The Associated Press at her New York office.

High schools across the state traditionally borrow collegiate or professional sports logos for their uniforms. Schulenburg is learning that the comic book industry has a different approach than the sporting industry.

Officials declined to speculate who ratted out little Schulenburg or whether they suspected a rival school.

Schulenburg is a traditional athletic power and won football championships in 1991 and 1992.